Work

Los Angeles Unified School District

Built strategic relationships with corporate and sports partners across Los Angeles, elevating support for school and District initiatives strengthening District brand presence.
Developed a LA wildfire emergency relief strategy for corporate partners, helping to secure over $3M in funding from Disney, Anthem, Dodgers, Fanatics, Baby2Baby, and Amazon.
Organized LA Dodgers LA READS events with pitcher Freddie Freeman reading to students displaced by the LA Wildfires; and a dual-language event with pitchers Yoshinobu Yamamoto and Evan Phillips, reading to students in both English and Japanese.

Coordinated LA Rams involvement in back-to-school initiatives, including the Principal for a Day program and support for student clothing boutiques.

Produced Principal for A Day event securing attendance from LA community and corporate partners who each visited a school to learn more about how principals support students and school staff.

United Nations World Food Programme

Developed multiyear engagement plans with Goodwill Ambassadors The Weeknd, Kate Hudson, designer Michael Kors, and chef Andrew Zimmern to support disaster relief, emergencies, fundraising campaigns and events.
Launched the XO Humanitarian Fund with The Weeknd, raising $5M for hunger relief through ticket sales, merchandise, and donations.
Developed a creative treatment for ambassador visits to Zambia, highlighting the UN’s work on food systems and climate change.

No Kid Hungry

Grew relationships with current spokespeople, Stephen and Ayesha Curry, Viola Davis, Jeff Bridges, and P!nk, engaging them in advocacy, fundraising, and programmatic efforts.
Partnered with NBA Cares and Steph & Ayesha Curry’s Eat.Learn.Play Foundation to promote summer meals national text line and meal locations during the 2020 pandemic.
Secured pandemic relief from sports & entertainment partners including: Washington Nationals, NFL’s My Cause My Cleats, The Daily Show, 72nd Emmys (raising $2.8 million), Fanatics’ All In Challenge (raising over $60 million for four participating charities), and Save the Children.

Vita Coco coconut water

Grew market share and increased retail sales through athlete and sports partnerships across NFL, NBA, MLB, MLS including:
- Mookie Betts (Boston Red Sox), Dustin Pedroia (Boston Red Sox), Yasiel Puig (LA Dodgers), Marshawn Lynch (Seattle Seahawks), Larry Fitzgerald (Arizona Cardinals), Bobby Wagner (Seattle Seahawks), Jadeveon Clowney (Houston Texans), Julio Jones (Atlanta Falcons) and Clint Dempsey (Seattle Sounders/MLS USA team captain)
Negotiated athlete/talent contract deals, stock options and deliverables meet & greets, photo shoots, campaign creative and social media.
Executed tour sponsorships with artists Rihanna and Maroon 5, overseeing comprehensive multi-city tour activations, retail programs, artist meet-and-greets.